The capacity to put aside self-interest and collaborate toward a common good allows humans to make incredible strides that no single individual could achieve.
“The Strategic Designer,” by David Holston teaches techniques for managing the design process and taking more control of a persons success.
Collaboration Breaks Free of the Limiting Structure of a Single Voice
There is a common misconception, particularly in the creative field, that creativity is the providence of “sole geniuses.” But nothing could be farther from the truth. Consider that Michelangelo, Botticelli, or DaVinci had more in common with business owners than lone visionaries, often employing large staffs to help plan and complete the work.
Collaboration Builds Trust
Relationship management is key for continuing the flow of work, and profits, from clients. Designers that form solid collaborative relationships, developing a deep understanding of the client’s need, their audiences, and the environment in which they operate, are more likely to maintain profitable long-term relationships.
Collaboration Acts as a Starting Gate for Designer Creativity
By understanding how an audience perceives and interacts with the client’s products and services, designers gain valuable insight into which visual styles and messages work best to reach that audience.