JENNY WEIN

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A Brilliant Way to Solve The Internet's Failure of Discovery

The nice thing that still happens when you’re listening to radio is discovery ... I was on Wikipedia the other day and I was thinking, Wikipedia needs to have a “Next Page” button - so, what’s the next thing that would come alphabetically after the thing you’re looking at, or the thing before, so you can learn new things. … I want to be surprised, I want to go to things that I don’t know I don’t know about.

In a wide-ranging conversation with Jeffrey Zeldman about her new book, Self-Portrait as Your Traitor, Debbie Millman proposes a brilliant solution to the Internets greatest flaw - the filter bubble that gives us more of what we already know we’re looking for rather than broadening our scope of vision with what we don’t yet know we’d be interested in, much like flipping to a random page of a traditional encyclopedia does. We are wired to pay attention to only what we’re expecting to see.